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Privacy Policy

This website is operated by STONE DEAF EFFECTS LTD.

We take your privacy very seriously, and we urge you to read this policy carefully, because it contains important information about:

  • Who we are.
  • How and why we collect, store, use, and share personal information.
  • Your rights in relation to your personal information.
  • How to contact us and any supervisory authorities in the event that you have a complaint.

Who we are
Stone Deaf Ltd (‘we’ or ‘us’) collect, use, and are responsible for certain personal information about you. When we do so, we are regulated under the General Data Protection Regulation (GDPR) which applies across the European Union (including the United Kingdom). We are responsible as a ‘controller’ of that personal information for the purposes of those laws.

The personal information we collect and use

a) Personal information you provide to us
We collect the following personal information that you provide to us:
– Name
– Email address
– Address
– Age
– Gender
– Date of birth
– Location
– Device type

Examples of times when we collect this information include situations
where you:
– Create an account
– Make a purchase
– Enter a competition
– Fill out a form
– Register for a mailing list
– Complete a survey

b) Personal information you provide to us about third parties
If you give us information about another person, you confirm that the
other person has appointed you to act on their behalf and agreed that you

– Consent on their behalf to the processing of their personal data.
– Receive any data protection notices on their behalf.
– Consent on their behalf to the transfer of their personal data

c) Monitoring and recording communications
We may monitor communications such as emails and telephone calls for
the following purposes:
– Quality assurance
– Training
– Compliance

d) Cookies and similar technologies
A cookie is a small text file which is placed onto your computer or
electronic device when you access our website. Similar technologies
include web beacons, action tags, local shared objects ('flash cookies'), and
single-pixel GIFs. Such technologies can be used to track users' actions and
activities, and to store information about them. We use these cookies
and/or similar technologies on this website.
For example, we may use cookies to monitor and/or collect the following
information, or for the following purposes:
– How many times a person visits our website.
– What pages, products, and buttons they click on.
– Traffic data.
– Location data.
– Facebook Profile Analytics.
– Facebook Advertising Analytics.
– Google Analytics.
This information helps us build a profile of our users. Some of this
information may be aggregated or statistical, which means that we will not
be able to identify you individually.
On the first occasion that you use our site, we will ask whether you consent
to our use of cookies. If you do not, cookies will not be used. Thereafter
you can opt-out of using cookies at any time, or you can set your browser
not to accept cookies (the websites below tell you how to remove cookies
from your browser). However, some of our website features may not
function as a result.
For further information on our use of cookies, please see our website
cookie policy.
For further information on cookies in general, please visit

How we use your personal information
We collect information about our users for the following purposes:
– To identify and manage a customer’s account, including:
o Processing purchases, payments, and the delivery of items.
o Understanding customer demographics to further improve
internal processes.

Who your information may be shared with

We may share your information with:
– Law enforcement agencies, in connection with any investigation, to
help prevent unlawful activity.
– Digital marketing agencies, for marketing activities specific to
Facebook and Google.
We will not share your personal information with any other third parties.


We would like to send you information about products, services, offers,
competitions, and our business which may be of interest to you. Such
information could be sent by post, email, telephone, text message, or
automated call.
We will ask whether you would like us to send you marketing messages on
the first occasion that you provide any relevant contact information (i.e. at
the point of purchase or when signing up to a newsletter, entering a
competition, etc.). If you do opt-in to receive such marketing from us, you
can opt-out at any time (see the 'What rights do you have?' section below
for further information). If you have any queries about how to opt-out, or if
you are receiving messages you do not want, you can contact us using the
details provided below.

Whether personal information has to be provided by you, and if so, why?

The provision of the following information is required from you:
– Name
– Address
– Age
– Date of Birth
– Email address

This is to enable us to do the following:
– Name: To process purchases and verify transactions.
– Address: For the delivery of goods and services.
– Age: For prohibited or age-restricted goods.

– Date of birth: For birthday promotional codes to be sent to the
– Email address: To verify accounts and send receipts or invoices.

We will inform you at the point of collecting information as to whether or
not you are required to provide the information to us.

How long your personal information will be kept

We will hold your personal information for the following periods:
– Customer information will be kept for six years to satisfy UK tax law.

These periods are no longer than necessary in each case.

Reasons we can collect and use your personal information

We rely on the following as the lawful basis on which we collect and use
your personal information:
– Consent
– Legal obligation
– Legitimate interests

The legitimate interests relied upon are as follows:
– The information is used for marketing purposes, the impact on the
individual is minimal, and it is necessary to the operation of the

Consequence of our use of your personal information

The consequence to you of our use of your personal information is:
– You may be presented with adverts on our website or third-party
websites recommending our products.

Keeping your information secure

We have appropriate security measures in place to prevent personal
information from being accidentally lost, or used or accessed in an
unauthorised way. We limit access to your personal information to those
who have a genuine business need to know it. Those processing your
information will do so only in an authorised manner and are subject to a
duty of confidentiality.

We will also use technological and organisational measures to keep your
information secure. These measures may include the following examples:
– User account access is controlled by a unique user name and

– All data is stored on secure servers.
– Payment details are encrypted by SSL.
We also have procedures in place to deal with any suspected data security
breach. We will notify you and any applicable regulator of a suspected data
security breach where we are legally required to do so.
While we will use all reasonable efforts to secure your personal data, in
using the site you acknowledge that the use of the internet is not entirely
secure and for this reason, we cannot guarantee the security or integrity of
any personal data that is transferred from you or to you via the internet.
If you have any particular concerns about your information, please contact
us using the details below.

Transfers of your information out of the EEA

We will not transfer your personal information outside of the European
Economic Area (EEA) at any time.

Children and the validity of consent

Where we obtain consent from any user, we will take reasonable steps to
ascertain whether the user is over 13 years of age and whether the child is
sufficiently informed to give valid consent. If the user is not, parental
consent will be required to provide consent for the processing of any
personal information.

What rights do you have?

Under the General Data Protection Regulation (GDPR), you have a number
of important rights free of charge.
In summary, those include rights to:
– Fair processing of information, and transparency over how we use
your personal information.
– Access to your personal information and to certain other
supplementary information that this Privacy Policy is already
designed to address
– Require us to correct any mistakes in your information which we
– Require the erasure of personal information concerning you in
certain situations.
– Receive the personal information concerning you, which you have
provided to us, in a structured, commonly used and machine-
readable format and have the right to transmit that data to a third
party in certain situations.

– Object at any time to processing of personal information
concerning you for direct marketing.
– Object to decisions being taken by automated means which
produce legal effects concerning you or similarly significantly affect
– Object in certain other situations to our continued processing of
your personal information.
– Otherwise restrict our processing of your personal information in
certain circumstances.
– Claim compensation for damages caused by our breach of any data
protection laws.

For further information on each of those rights, including the
circumstances in which they apply, see the Guidance from the UK
Information Commissioner's Office (ICO) on individual's rights under the
General Data Protection Regulation (visit

If you would like to exercise any of these rights please:
– Email, call or write to us.
– Let us have enough information to identify you.
– Let us have proof of your identity (a copy of your driving license,
passport. or a recent credit card/utility bill).
– Let us know the information to which your request relates.
From time to time, we may also have other methods to unsubscribe (‘opt-
out’) from any direct marketing including, for example, unsubscribe
buttons or web links. If such methods are offered, please note that there
may be some period after selecting to unsubscribe in which marketing may
still be received while your request is being processed.

How to complain

We hope that we can resolve any query or concern you raise about our use
of your information.
The General Data Protection Regulation also gives you the right to lodge a
complaint with a supervisory authority, in particular in the European Union
(or European Economic Area) state where you work, normally live, or
where any alleged infringement of data protection laws occurred. The
supervisory authority in the UK is the Information Commissioner, who may
be contacted at or by telephone on 0303 123 1113.

Changes to the privacy policy

This privacy policy was published on 30/09/2020 and last updated on

We may change this privacy policy from time to time. You should check this policy occasionally to ensure you are aware of the most recent version that will apply each time you access this website. We will also attempt to notify users of any changes by email if you have opted in to receive emails

Contacting us

If you have any questions about this policy or the information we hold
about you, please contact us using:
– Email: [email protected]
– Post:
Stone Deaf Ltd
35 Pennine Vale
Greater Manchester
– Telephone: +4401706 844099

Calls will be answered Monday to Friday between 9 am and 5:30 pm. We
may record calls for quality and training purposes.